Sparkle Howell: Pioneering Authenticity and Breaking Barriers in Health and Wellness

Sparkle Howell, the visionary behind Vanyana Organics, has carved out a unique space in the health and wellness industry, drawing from her extensive two-decade experience in corporate America. Her journey, particularly in the health sector, was marked by numerous obstacles related to her identity as a Black woman. These challenges highlighted the necessity for a platform where individuals could express their true selves without compromise. Motivated by this need, Sparkle set out to create Vanyana Organics, a company that not only embodies authenticity but also empowers others to embrace their own uniqueness. With a robust background in contributing to the success of Fortune 500 teaching hospitals, she was well-equipped to build something meaningful on her own terms.

Establishing Vanyana Organics wasn’t without its hurdles, especially in an industry where Black female entrepreneurs are significantly underrepresented, particularly in sectors like cannabis. Despite Black Americans comprising around 13% of the U.S. population, they account for less than 2% of cannabis business ownership—a stark reflection of systemic barriers. Sparkle has tackled these challenges head-on by leveraging her deep industry knowledge, advocating for social justice, and forging strong connections within her network. These efforts have been instrumental not only in achieving personal success but also in creating a platform where others can flourish in an industry that has historically marginalized them.

To keep Vanyana Organics at the forefront of the health and wellness sector, Sparkle has gone beyond the basics of supply and demand. She understands that today’s consumers are looking for more than just products; they seek to align with companies that reflect their values. This understanding drives her commitment to community involvement, where Vanyana Organics actively sponsors local organizations and consistently delivers high-quality, safe products. This approach has helped build a strong rapport with her customer base, ensuring that Vanyana Organics remains a trusted and beloved brand.

One of Sparkle’s key strategies for maintaining a loyal customer base in a competitive market is offering personalized experiences that larger companies often overlook. By providing one-on-one consultations, she ensures that each client’s specific needs are met, fostering deeper connections and long-lasting relationships. This attention to detail not only makes her clients feel valued but also supports them in achieving their health and wellness goals, further solidifying their loyalty to Vanyana Organics.

Juggling the responsibilities of running a business, managing family life, and maintaining a media presence is a constant balancing act for Sparkle. In the early days, she was fully immersed in her entrepreneurial dream, but with time, she recognized the importance of being present for family milestones. This realization has led her to prioritize what truly matters, both in her professional and personal life, allowing her to thrive without becoming overwhelmed.

For those looking to follow a similar path, Sparkle offers wise counsel: begin by seeking spiritual guidance and listening to your inner calling. Pursue your goals with relentless passion, even when the journey becomes challenging. It’s essential to educate yourself thoroughly about every aspect of your business—from administration to finance to marketing—and to connect with others who share your vision. Sharing your journey with loved ones can bring unexpected support and encouragement. Above all, keep your focus on your vision and don’t lose sight of your dreams.