Frisco’s Long-Vacant ‘Hole by the Tollway’ Set for $3 Billion Mixed-Use Development

A long-vacant 28-acre site along the Dallas North Tollway in Frisco is finally set for development, according to a report from D Magazine. Once planned for a $2-billion mixed-use complex that fell through in 2017, the property at Lebanon Road and Dallas Parkway—locally known as the “hole by the Tollway”—is getting a new lease on life with a $3-billion project called “The Mix.”

Frisco City Council has approved a deal that will provide over $113 million in incentives to JVP Management, which took control of the site in 2019. The ambitious development will feature:

• 2 million square feet of office space
• 375,000 square feet of retail, including a grocery store
• Medical offices
• Two hotels with 650 rooms total
• Townhomes and apartments
• A nine-acre central park
• 16 acres of open space

The incentives will support infrastructure such as an underground parking garage and are tied to specific project timelines, with the first phase expected to be completed between 2026 and 2033.

This long-awaited development is expected to transform the once-stalled property into a vibrant mixed-use destination for the growing Frisco community.

Photo credit : The Mix

Story credit: Urbanize Dallas